Fizz Creations bags global Fuggler licence — and the mischief begins in 2027
September 2026
Worldwide deal brings Fuggler’s brilliantly bonkers chaos to gaming, collectibles and novelty products across the USA, UK, Europe and beyond.
Fizz Creations has struck a major global licensing deal with Libertas Brands on the hugely popular Fuggler franchise, adding the wonderfully weird character brand to its fast-growing lineup of digital games, collectibles and pop culture products.
From 2027, Fizz will develop and distribute a full Fuggler collection worldwide, pairing the brand’s trademark mischief with Fizz’s own knack for playful product design. The launch spans key markets globally — the USA, UK, Europe and international territories alike — backed by Fizz Creations Inc’s sales and retail network in the US and Fizz’s broader global operations across all regions.
Digital gaming leads the charge, bringing Fuggler’s chaos to portable play. But the range doesn’t stop there — expect a full arsenal of impulse, novelty and collectible products built for kids, teens, collectors and grown-up kidults alike.
First up: Fuggler Fidget Light Keychains, Fart Machines and Whoopee Cushions. The Fidget Light Keychains each pack six characters to collect, plus one elusive Golden Fuggler hiding somewhere in the assortment. Blind-box and blind-bag formats turn every purchase into a hunt, daring fans to collect, swap and chase gold.
The partnership extends Fizz’s expansion across digital gaming, pop culture and social play, building on its arcade-game roots with reimagined tabletop classics and character-led entertainment.
Zoe Ryan, Head of Marketing at Fizz Creations, said: “Securing the global Fuggler licence is huge for us. It’s proof we’re building toward being a genuine worldwide leader in gaming, pop culture and social play.
“Fuggler and Fizz just click. Neither of us takes ourselves too seriously, and that’s given the team room to run wild, from digital gaming to golden chasers, Fart Machines and Whoopee Cushions. The USA is our big opportunity, but this is a global launch, and we can’t wait to get it in front of retailers and fans everywhere from 2027.”
Caleb Paullus, Chief Creative Officer at Libertas Brands, added: “Fugglers aren’t supposed to behave, and Fizz gets that. They’ve leaned into the weird, the funny and the collectible to make something that feels truly Fuggler. Can’t wait for fans to hunt down that Golden Fuggler.”
The full collection previews to retailers, distributors and media at LA Toy Previews, 14–23 September 2026, 1960 Grand Building, Suite 810, El Segundo, CA. To book an appointment, contact Jill Kimbrough, Director of Sales USA: jill.kimbrough@fizzcreations.com.
